Stone Arch Brewpub was in dire need of a brand refresh to modernize the look and feel of the brand. In the fast-paced industry of brewing their brand and website felt dated, unpolished, and of a lower-quality than their award-winning beer demanded.
After dozens of stakeholder interviews, brand and industry research, and concepting, we settled on a direction that brought new life and polish to the brand while retaining the most important and recognizable elements of the existing brand. The goal was to clean things up and provide a brand framework that would be easily applied across print and digital.
The new brand has launched to great success as long-time fans of Stone Arch have relayed their excitement on countless occasions. The clean and organized layout of the new website allows staff to keep the menus, brewing schedule, events calendar, staff directory, and job openings up to date with minimal effort. As a single source of truth across the organization, it also makes it easier for customers and employees to find the information they need.